To convey an intention or tone of voice in a message is important in order to render the message unambiguous. Emojis or emoticons are often considered inappropriate in a semi-formal situation, for example, between a supervisor and his/herSubordinate. This project strives to explore alternative ways to express emotion in atexting other than with icons. That is, controlling the level of formality.
The project focuses on the fields of typography and future-oriented technology and is divided in two parts. The first part explores visual factors which can trigger an emotional expression. The second part is based on those factors but focuses more on typography and how it can be applied to the technology of the future. The result maintains a bond with the default typeface of the text message, but is nonetheless distinctive enough to provoke a reader’s curiosity in interpreting the emotional impact of the text. Tests demonstrate that cursive and angular contours affect our emotional perception and users can, with the variable OpenType 1.8 font format, control the level of emotional intensity.
What was your BA thesis topic?
"Hia" Thai Swear Word, infographic installation.
What did you do after graduating from CommDe?
After I graduated from CommDe, I worked as a graphic designer at Craftsmanship—visual design studio in Bangkok.Then I continued my Master degree in Visual Communication, it's a dual degree program with UIC (University of Illinois at Chicago), at Basel School of Design in Basel, Switzerland. Where I found my interested in Type Design, I designed my first typeface there called Muesai(2016). And also my Master thesis Emotional Type(2017).
What are you doing now?
Now, I am developing my Typeface: Muesai and Emotional Type, also being a freelance designer doing identity design and logotype. Recently, I have my side project called "Almost Portrait", it is an interactive portrait drawing which client can select the tools and styles they preferred and I just draw their portrait base on their choice of selection.
What is your preferred focus in the future?
I want to be a full time type designer.
Three words that describe CommDe.
Promphan Suksumek has worked as a graphic designer in Bangkok and attended the Basel School of Design HGK in Switzerland and UIC in Chicago. During her time in Basel, she discovered her true passion in type design. She now works on logotype, identity design and type design projects in Bangkok.